Strategy & consultancy
A clear direction, and a plan your whole team can rally behind.
Strategy is a set of clear choices: who you serve, what you stand for, where you invest and what you stop doing. We work with owners and leadership teams to make those choices, then turn them into a plan with owners, timing and measures.
When this service helps
- They're ready to grow and need a clear direction
- Marketing is busy but not pulling in one direction
- The leadership team needs to agree on priorities
- They're entering Cyprus or another new market
- They want an independent view before committing budget
What we can help with
Brand strategy and positioning
- Brand strategy and positioning. What you stand for and why customers choose you.
- Brand architecture. How your brands, sub-brands and names fit together.
Business and commercial strategy
Growth plans, service portfolio, revenue model and pricing framework.
Marketing strategy and annual planning
- Marketing strategy and annual planning. Objectives, channels, campaigns and how success is measured.
- Go-to-market and market entry. Launch plans for new markets, products and services, including Cyprus.
Corporate communications
How you speak to staff, investors and partners.
Discovery and alignment workshops
Bringing the leadership team onto the same page.
Starter
- Best for: Businesses setting a clear direction
- Brand strategy: 1 workshop, plus positioning, value proposition and core messages
- Brand architecture: Not included
- Business & commercial strategy: Business goals and service portfolio review
- Marketing strategy: 90-day plan: objectives, channels and KPIs
- Planning & market entry: Quarterly marketing action plan
- Corporate communications: Internal communication framework
- Discovery & alignment: 1 discovery workshop, plus objectives and audience definition
Scope, quantities, delivery period and fee are confirmed in writing. Media spend and third-party costs are separate.
Growth
- Best for: Businesses planning a year of growth
- Brand strategy: 2 workshops, plus positioning, audience, messaging pillars and competitor analysis
- Brand architecture: Brand portfolio review and recommended architecture
- Business & commercial strategy: Growth strategy, revenue model and pricing framework
- Marketing strategy: Annual strategy: content pillars, campaigns, channel mix and funnel
- Planning & market entry: Go-to-market plan for 1 market, with 12-month roadmap
- Corporate communications: Corporate narrative, plus internal and investor communication plans
- Discovery & alignment: 2 workshops, stakeholder interviews and competitor review
Scope, quantities, delivery period and fee are confirmed in writing. Media spend and third-party costs are separate.
Advanced
- Best for: Organisations repositioning or entering new markets
- Brand strategy: Research-led brand or rebrand strategy, with communication framework and rollout roadmap
- Brand architecture: Full architecture: portfolio, sub-brands, naming and migration strategy
- Business & commercial strategy: Full commercial strategy, portfolio structure and implementation roadmap
- Marketing strategy: Integrated strategy: research, campaigns, funnel and measurement framework
- Planning & market entry: Market entry strategy, 3-year roadmap and launch plan
- Corporate communications: Full stakeholder communication strategy, governance and crisis readiness
- Discovery & alignment: Full discovery programme: workshops, interviews, alignment and strategic brief
Scope, quantities, delivery period and fee are confirmed in writing. Media spend and third-party costs are separate.
Your Agency
A package built around your business. We agree every deliverable, the delivery rhythm and the fee together.
How we work with you
- Frame the decision: agree the question, the evidence needed and what a useful outcome should contain.
- Investigate: turn research, interviews and competitive context into priorities backed by evidence.
- Commit to a plan: connect recommendations to actions, owners, timing, measures and follow-up.
We first understand your goals and research the situation, then assess the fit. A clear proposal and onboarding come before delivery. We review results and recommend the next step.